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2 Wins, Nominee

Old Spice Response Campaign

Wieden+Kennedy

Old Spice Response Campaign

Recognitions

2011

Webby Winner

Interactive Advertising
Best Use of Social Media 2011

People's Voice Winner

Interactive Advertising
Best Use of Social Media

Nominee

Interactive Advertising
Best Use of Social Media 2011

Credits

Title

Old Spice Response Campaign

View the work

Entrant

Wieden+Kennedy

Team

Mark Fitzloff
 Executive Creative Director
 Wieden+Kennedy

Dean McBeth
 Digital Strategist
 Wieden+Kennedy

Susan Hoffman
 Executive Creative Director
 Wieden+Kennedy

Josh Millrod
 Digital Strategist
 Wieden+Kennedy

Iain Tait
 Global Interactive Creative Director
 Wieden+Kennedy

Matthew Carroll
 Interactive Studio Artist
 Wieden+Kennedy

Trent Johnson
 Developer
 Wieden+Kennedy

Eric Baldwin
 Creative Director
 Wieden+Kennedy

Jason Bagley
 Creative Director
 Wieden+Kennedy

Craig Allen
 Creative
 Wieden+Kennedy

Eric Kallman
 Creative
 Wieden+Kennedy

Ann-Marie Harbour
 Interactive Producer
 Wieden+Kennedy

John Cohoon
 Developer
 Wieden+Kennedy

Diana Gonzalez
 Account Executive
 Wieden+Kennedy

About Best Use of Social Media

Best, most creative, innovative, or highly effective use of online social media within an advertising or marketing campaign.
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