BBDO New York
BBDO New York
Tara Johnson
Agency Producer
BBDO
Production Company/Interactive Company
Tool of North America
David Lubars
Chief Creative Officer
BBDO
Arturo Aranda
Creative Director
BBDO
Jeff Greenspan
Creative Director
BBDO
Danny Adrian
Art Director
BBDO
Chris Baker
Copywriter
BBDO
Eric Weiner
Executive Producer
BBDO
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.