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Nominee

How Hetero

Akestam Holst

How Hetero

Recognitions

2010

Nominee

Interactive Advertising
Online Guerrilla & Innovation 2010

Credits

Title

How Hetero

View the work

Entrant

Akestam Holst

Team

Martin Cedergren
 Creative Director
 Akestam Holst

Kalle Akestam
 Copywiter
 Akestam Holst

Paul Colllins
 Interactive Creative Director
 Akestam Holst

Fredrik Widén
 Account Director
 Akestam Holst

About Online Guerrilla & Innovation

Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
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