Ralph/Sony Pictures Television
Ralph/Sony Pictures Television
Chris Hassell
Creative Director
Ralph
Jay Armitage
Account Director
Ralph
Greg Stevenson
Creative
Ralph
Chris Stack
Creative/Video Editing
Ralph
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.