Honoring the Bestof the Internet
Honoree
Honoree
Cheer for China
DDB China Group
Credits
DDB China Group
Dola Qi
Copywriter
DDB China Group/Tribal DDB
Alex Shen
Programmer
DDB China Group/Tribal DDB
Patrick Shi
Programmer
DDB China Group/Tribal DDB
A Ba
Director
Fly Cool
Michael Dee
Chief Creative Officer
DDB China Group
William Chang
Creative Director
DDB China Group/Tribal DDB
Jody Xiong
Creative Director
DDB China Group
Leo Wan
Art Director
DDB China Group
Jay Hsu
Art Director
DDB China Group/Tribal DDB
Meredin Xu
Copywriter
DDB China Group
About Online Guerrilla & Innovation
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
