Honoring the Bestof the Internet
Honoree
Honoree
GMP Raffles Place Ghost
McCann Erickson (Singapore) Pte Ltd
Credits
McCann Erickson (Singapore) Pte Ltd
Charmaine Wong
Producer
McCann Erickson (Singapore) Pte Ltd
Yun Peng Hoong
Account Director
McCann Erickson (Singapore) Pte Ltd
Joanne Wang
Account Executive
McCann Erickson (Singapore) Pte Ltd
Nicci Millar
Regional Account Director
McCann Erickson (Singapore) Pte Ltd
Wally Tham
Director
Big Red Button (Singapore)
Sean
Web Designer
Farrokh Madon
Executive Creative Director
McCann Erickson (Singapore) Pte Ltd
Lester Lee
Copywriter
McCann Erickson (Singapore) Pte Ltd
Katherine Khor
Art Director
McCann Erickson (Singapore) Pte Ltd
About Online Guerrilla & Innovation
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
